American Express Small Business OPEN forum disscusses a little known secret to getting better Google rankings; Videos!

They explain that Google are increasingly using “blended” search results – articles, video, pictures, and other forms of content. So video inherently gets more play because there is less competition for video results.

Check the article out here.

Below are the meat & potatoes of the article:

1. Create some great video for your site. Note: Research indicates that if you have video on your homepage, up to 80% of your visitors will click that first, so it better be good!

2. Post it prominently throughout your site.

3. SEO it and submit it. Here’s the trick, and it is two-fold. First, you must optimize the video for search engines. That means key words and phrases must be used in the file name, in the captions, etc. Second, once posted on your site, you must then submit the video itself using XML tools to Google and the other search engines.